Music Invasion: My Favorite Music Video of All Time
>> Monday, May 19, 2008
Of course I can't speak for the future, but thus far my favorite music video of all time has to be Cibo Matto's Sugar Water.
The video is created back in 1996 by the genius Michel Gondry, who produced all the crazy cool Bjork music videos. Cibo Matto is a New York based band formed by Yuka Honda and Miho Hatori. Their first album Viva La Woman received some commercial success with their innovative sound, awkward food analogies and off-beat accents. Singles Know Your Chicken and Sugar Water gained them into the limelight of MTV and even Buffy the Vampire.
Afterwards, Yuka was dating Sean Lennon (John and Yoko Ono's son), so Sean joined the band along with Timo Ellis and Duma Love. The band produced another album called Stereotype A in 1997 and eventually disbanded in 2001. Miho turned into Noodle and joined Gorillaz and Yuka continue on producing albums and collaborate with other New York based artists.
The whole video is shot in one shoot, split into two screens with one going forward and one going backwards. And there are different interactions between the two screens. I especially love when they sang "When a black cat crosses my path... " and the cat jumps from one side into the other.