>> Wednesday, December 01, 2010
I nearly choked on spit laughing uncontrollably watching Stephen Colbert last night because of his report on a new TV trend on the old show Days of Our Lives. I guess product placement has grown out of its shy phase and now it's full on and blatant.
No longer is the product just sitting in a corner quietly facing the camera, now it has to be a bit in the show; an awkward excerpt that stands out so much that it's almost comedic.
Wanchai Ferry? Really? I personally love the episode where George drove over the cliff in his Jaguar and got amnesia (while the car is pristine and unharmed) and had to rely on the nutrients of V8 juice to gain back his memory. That episode was epic.
I guess soap operas had to find a way to survive, though I'm pretty sure with these awkward scenes, it's more likely that they will lose viewership than to gain new ones.